Lendingpot was founded on the belief that finding the right loan should be simple, transparent, and fair. When we first started, borrowers often had to approach multiple banks and licensed lenders on their own, compare different offers, and navigate confusing terms. Many were left unsure if they were really getting the best deal. We believed there had to be a better way.
Driving this business are three core values: Prioritising Customers, Unbiased Referrals, and Going the Extra Mile. These are not just words on a page. They are the reasons Lendingpot exists, and they continue to guide every decision we make today and how we serve our 15,000+ customers annually.
Customers are at the centre of everything we do. Taking a loan is rarely just about numbers, it often connects to important life moments, like buying a home, supporting a family, or investing in education. That’s why we treat each borrower as more than just an application.
Dedicated human support
Every customer is matched with a dedicated salesperson. In an age where everything is becoming automated, we believe in keeping human connection. Whether it’s a WhatsApp message or a phone call, our customers know that someone is there to guide them.
Walking the journey together
From the first enquiry to loan approval, we stay involved. Our team helps explain terms, manages expectations, and supports customers through every stage of the process.
Real savings
We back this up with action through our 0.5% cashback guarantee, ensuring money goes directly back into our customers’ pockets. This isn’t just a perk, it’s a reflection of our commitment to cost-effectiveness.
Learning from feedback
Many of our improvements (such as clearer loan comparisons and better information flow) came from listening to our customers. Their experiences shape the platform.
Read more: How Lendingpot Helps Clients Secure Low Interest Rates
One of the main reasons Lendingpot was created is to remove bias from the borrowing process. We are not a lender; we are a free loan matching platform. Our role is to connect borrowers to the right lenders, fairly and transparently.
Fair competition
We work with banks and licensed lenders across Singapore. All offers are presented as they are, based on borrower preferences like loan amount, interest, and tenor. We don’t hide offers or give priority to any single lender, even those we are affiliated with, such as Friday Finance. Every lender is held to the same standard, and borrowers are free to choose the offer that best suits them.
Accountability for lenders
We hold lenders to high standards. If a lender misrepresents their offers, they risk suspension or even removal from our platform. This protects borrowers and ensures fairness.
Clear information
Banks may sometimes provide us with their lowest possible rates. Instead of promoting these without context, from September 2025, we display them with disclaimers, reminding customers that actual rates depend on the bank’s assessment. This approach may seem cautious, but it’s honest. And honesty is what borrowers deserve.
Read more: Bank Interest Rates in Singapore: What You Need to Know
We believe a good platform doesn’t just do the minimum. Going the extra mile means looking for ways to make borrowing more convenient, rewarding, and future-ready for our customers.
Convenience across the island
We onboard lenders spread out across Singapore, so borrowers always have options near them. Accessibility matters, and we want to reduce friction in every way possible.
Constantly improving choices
We continue to bring in new lenders and negotiate better promotions through our affiliate partners. This means more variety and better deals for our customers over time.
Rewards that last
Cashback with us isn’t a one-time welcome offer. We reward customers with cashback on every loan they take through Lendingpot. This long-term commitment shows that we value ongoing relationships, not just first-time sign-ups.
Anticipating needs
Beyond what customers ask for today, we’re also looking ahead. Whether it’s adding new types of loans or improving digital features, we’re always working on making the borrowing process simpler and more beneficial in the future.
Read more: Open letter to our community: Why have we set up Lendingpot Personal?
This October marks the third year of Lendingpot Personal, and we would not be here without you, our customers who have trusted us with one of the most important parts of your financial journey. Every application, every conversation, and every loan match has been a reminder of why we started this platform in the first place.
From the beginning, we set out to build a business on values, not just transactions. And as we look ahead, our promise remains the same: we will always hold true to our three core values: Prioritising Customers, Unbiased Referrals, and Going the Extra Mile.
Thank you for walking this journey with us. We are deeply grateful for your trust, and we will continue working every day to make borrowing fairer, clearer, and more rewarding for you.
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